RB’s new brand identity was developed by The Workroom around the metaphor of high performance sports kites, their high speed agility being a key characteristic of RB’s corporate performance.
All pieces that were developed took their theme from the principles of kite design and provided an integrated suite of products. Collateral included the following:
Freestanding conference sculptures
Freestanding meeting room sculptures
Laptop computer bags
High performance sports kites and display
Indoor kite and display
Photographs courtesy of Barry Willis Photography