Reckitt Benckiser RB – Corporate re-brand

Further to The Workroom’s rebranding of the household, health and personal care group Reckitt Benckiser, Kite Related Design were commissioned to help bring the rebranding into three dimensions.
RB’s new brand identity was developed by The Workroom around the metaphor of high performance sports kites, their high speed agility being a key characteristic of RB’s corporate performance.
All pieces that were developed took their theme from the principles of kite design and provided an integrated suite of products.  Collateral included the following:
Freestanding conference sculptures
Freestanding meeting room sculptures
Laptop computer bags
Outdoor banners
High performance sports kites and display
Indoor kite and display
Directional signs
Photographs courtesy of Barry Willis Photography